Twitter announces Bluefin Labs acquisition
Twitter has announced it acquired Bluefin Labs, a social TV analytics business, a move taking it further into the globe of tv. Twitter has shown interest inside tv for a long time, with individuals utilizing it because a method to communicate with televised occasions utilizing hashtags. According to the social network, the purchase can help inside both advertisement product innovation as well as the creation of social TV customer experiences.
One illustration of the social TV experience with Twitter was offered found on the company’s website back inside May of 2011, whenever it discussed coverage of the regal marriage about Twitter utilizing hashtags. With the hashtags #CNNTV, people viewing CNN may share their thoughts inside a social environment utilizing social media.
The Bluefin Labs purchase follows the social network’s partnership with Nielsen, that was prepared public inside December 2012. This partnership is for the development of the Nielsen Twitter TV Rating, that is slated to roll out this fall, complementing Nielsen’s normal reviews. Adding Bluefin’s information research plus expertise into the blend, Twitter is seeking to absolutely ramp up its tv presence.
According to the announcement, Twitter usually nonetheless honor Bluefin contracts which absolutely exist, however, will likely not market Bluefin goods to any new clients. With its partnership with Nielsen plus SocialGuide, the social network might function about analysis plus develop for networks, agencies plus these to show them the pros of combining TV plus Twitter.