Ultrabook Interest Takes Off Thanks to Win 8 plus Convertible
Traffic degrees here are up 2X. Trends are up 2X, advertisement rates are up plus when the rate of heighten continues, Ultrabooks can be more of the trend than notebooks before the finish of the year.
As early because Saturday October 20th, days before the release of Windows 8, traffic began to choose up here. By Windows 8 release day traffic degrees had risen to double general traffic degrees plus then about Sunday evening I saw anything arise which I haven’t watched because, funnily enough, Daniel Craig starred inside his initially James Bond movie plus promoted a Sony UMPC. It’s not Daniel Craig this time round though, it’s the Ultrabook Convertible.
On Saturday evening at really following midnight, that is about prime-time USA, I saw a big peak inside look traffic within the USA. At the same time about Sunday, look traffic from USA was up 500% over regular. The keyword? Ultrabook Convertible. It turns out which Intel ran Ultrabook Convertible advertisements at the weekend. Many look traffic for the “ultrabook convertible” came from California.
“Ultrabook Convertible” keyword searches hitting Ultrabooknews.com within the USA at the weekend.
That’s not all. Starting from Thursday, Windows 8 release day, the rate where advertisements were being clicked went up showing greater relevance. The dollar rates for those advertisements additionally went up plus which has stayed significant because then, peaking, luckily for you, about Sunday. There are a lot of Ultrabook advertisement advertisments available today.
Did we see the advertisement? Let you recognize what we thought below.
We’ve moreover watched background traffic improving. We’re up regarding 2X inside terms of traffic inside 7 days along with a cross-check with the look positioning shows you you haven’t moved much though you were a bit before the curve whenever we wrote regarding the Ultrabook Convertible advertisements earlier this week. We didn’t receive any extra referrals throughout the period thus it all advertisements as much as 1 thing…a big heighten inside the audience for Ultrabooks.
Windows 8 plus advertising advertisments have opened a great deal of eyes. However there’s a extended path to take plus importantly, does it signify sales?
Considering ratings plus accessibility continue to be to come inside this marketplace it’s not surprising you haven’t enjoyed any heighten inside sales by the Amazon affiliate system yet. It became a superior signal of movement inside June along with a flat-line inside July, Aug plus Sept thus there’s a content there to producers – get those touch Ultrabooks out to reviewers, receive the equipment delivery otherwise unique eyes can go elsewhere. There’s absolutely no shortage of different tech distractions about now. Nexus, Chromebook, Surface, iPad, Windows 8 Phone to name simply a some.
One final cross-check confirms everything I’m seeing. Google Trends. Ben wrote regarding this yesterday however missed the update for the weekend due to the lag found on the report. Today’s chart update reveals all.
The 30-day Ultrabook versus Netbook trend graph (above plus live here) certainly has hockey-stick qualities but it’s early days. These levels needs to be 5-7x what they are to get close to 50% of laptop and notebook interest but if this rate continues, there will be more interest in Ultrabooks than in ‘notebooks’ before Christmas.
The netbook comparison in the above graph is an interesting one because it’s a keyword that has been flat since May 2011 and is down 40% from peaks of Dec 2010 when netbooks were selling around 40 million per year. The latest graph value at 28th October matches netbook ‘interest’ from May 2011. 60% of netbook highs.
It’s too early to draw sales conclusions but IF products reach the market in the next week, IF early reviews are good, IF prices are perceived to be correct, I expect to see sales take-off. We’re not talking atmospheric levels but we are talking about very important momentum and very important sales numbers for manufacturers. Possibly enough for them to meet their targets, refine their product positioning, prices and features and to give everyone the important confidence boost needed.
Keep an eye on that graph over the next week. I expect it to rise again tomorrow and then flatten for the week based on what we’re seeing here. We’ll let you know if affiliate sales through our Ultrabook database take off too because that’s the all-important final link in the chain.
I haven’t seen any indication of new search traffic coming in as a result of advertising so maybe Intel and partners have reserved it for weekend prime-time again. Watch out for the Skyfall premier in the USA too. Sony have product placements in that again and maybe Intel and Sony are running Vaio Duo 11 ads alongside it. It would certainly make sense to do so.
Finally, welcome to all new visitors. Feel free to comment on old posts or to put your questions in the Ultrabook forum.